High demand of milk in coming festive season
The high demand for milk during the upcoming festive season is of immense importance, serving as a critical engine for India's dairy sector and its economy. This annual surge in consumption, driven by deep-rooted cultural traditions and a nationwide enthusiasm for celebratory feasts, has several key impacts. During Diwali, the significance of milk is especially pronounced: it is a central ingredient for a vast array of festive sweets, or mithai, like gulab jamun, barfi, and kheer, and is also used to produce ghee, or clarified butter. Ghee, in turn, is considered sacred and is used to light lamps (diyas) and fuel religious rituals, symbolizing purity and the triumph of light over darkness. Beyond its culinary and ritualistic uses, the high demand for milk boosts the livelihoods of millions of small and marginal dairy farmers, incentivizes industry investment in production and innovation, and ultimately strengthens the overall economy. For consumers, this period emphasizes the blend of tradition with modern retail, as brands utilize e-commerce and quick-commerce to ensure fresh, quality-assured products are available for every family's celebration.
